| Abstract: |
Alcohol consumption during preconception, pregnancy, and early parenting stages poses significant health risks for women and their children. Yet this is a hidden health issue, attached to significant stigma, and existing interventions often fail to meet the nuanced needs of women in these life stages. This gap underscores the need for digital health solutions that are not only evidence-based but also responsive to the unique experiences and challenges faced by women in these stages. The MARI (Maternal Alcohol Resources & Information) intervention aims to address this need by offering a co-produced, scalable digital alcohol intervention tailored for women who are trying to conceive (TTC), pregnant, or parenting.
MARI combines established behavioural change techniques (BCTs) with engaging, user-centred wellbeing tools and personal stories from women. Our coproduction approach is grounded in the lived experiences of women from a variety of backgrounds, ensuring the intervention resonates with and is accessible to a wide range of users. By incorporating diverse therapeutic components, MARI aims to increase engagement, trust, and adherence. MARI integrates digital tools for self-monitoring and goal-setting, as well as promoting awareness and reflection, thus empowering women to make informed decisions about their health and alcohol consumption.
This intervention employs an intersectional design framework to address the complexities of gender, health, and social factors that influence alcohol consumption patterns in these key stages of women’s lives. Through a focus on co-design, the intervention is able to ensure that the content is not only evidence-based but also relevant to the lived realities of women in varying contexts. The inclusion of personal narratives from women helps bridge the gap between scientific evidence and personal experience, fostering a sense of community and shared understanding among users.
MARI’s coproduction process and user-centred design also align with best practices in the development of scalable digital health tools. By emphasizing flexibility in content delivery and accessibility, MARI can be adapted to different settings (e.g. online, healthcare, prison/probation) making it a potentially powerful tool for addressing alcohol-related harm among women across diverse populations. Furthermore, the inclusion of real-world data on user engagement and outcomes can inform ongoing improvements to the intervention, ensuring that it evolves to meet emerging needs.
MARI's potential for scalability and impact is grounded in its combination of well-established BCTs, culturally relevant content, and a flexible digital delivery model. As digital health tools continue to grow in popularity, MARI represents an innovative step forward in integrating behavioural change, user experience, and health equity in the design of women’s health interventions.
This abstract will highlight key lessons learned from MARI’s coproduction process, discuss its alignment with the principles of intersectional design, and explore how the intervention can be scaled to diverse populations. The presentation will provide insights into how digital interventions can be co-designed and scaled to meet the diverse needs of women, offering valuable takeaways for researchers, practitioners, and policymakers looking to advance digital women’s health.
MARI is funded by the National Institute of Health Research (NIHR207252) |